Having a clean and professional looking web site adds legitimacy to your business. In today's world, a viable business is expected to have a web presence. If you don't, your competition has the advantage over you. By providing good information about who you are and what you have to offer, it allows your business objectives to be shared freely and without any additional circulation cost.

Acquaintances often share web sites when speaking of their experience with company "X". Your web site can be referenced from other marketing media and can have a wealth of information to extend your other marketing efforts such as mailings, fridge magnets, radio and TV advertisements, etc. In short, why not have a web site? It can provide your best advertising ROI.

Sure, everyone has a brother or a cousin that can throw together a web site. But an amateur looking web site can possibly do more damage than not having one at all. It gives the consumer a feel of your organization's quality from the inside out.